Analysis: What’s the future for SPF after Australia’s testing scandal?

By Lynsey Barber | Published: 9-Oct-2025

Consumer trust in SPF has taken a hit, and innovation could be stifled after dozens of sunscreens were found to be offering less protection than promised in Australia. But new testing methods could be adopted more swiftly, too

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Australia has long been held up as a pioneer in sun care – from education around exposure and skin health, to the elegance of its sunscreen formulas.

It is no wonder the country is leading the way, as it has among the highest rates of skin cancer in the world.

But an SPF scandal has raised questions over testing methods, and left consumers concerned over how much protection they are really getting from their products, in the region and beyond.

It started this summer when Australian consumer watchdog Choice found that several sunscreens it tested returned SPF levels below those stated on the bottle.

The results have prompted a number of brands to pull some of their products from shelves, and the Therapeutic Goods Administration (TGA), Australia’s sunscreen regulator, launched an investigation, which remains ongoing.

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