BASF’s Personal Care business introduces its “Beyond Beauty: Enduring Vitality” campaign at the 2025 Florida Chapter of the Society of Cosmetic Chemists (FLSCC) Sunscreen Symposium, September 18-20, 2025, at Disney’s Yacht & Beach Club in Orlando, booth #410.
Embracing the longevity trend, the "Beyond Beauty: Enduring Vitality" campaign highlights BASF's emphasis on the vital role sun protection has in sustaining skin vitality. By showcasing the new concept “SunSational Skincare: from Reactive to Radiant,” including four total skin care formulations and the latest UV filter portfolio, BASF underscores the importance of effective sun protection for lasting vitality.
“At BASF Personal Care, we are proud of our extensive UV filter portfolio for sun-care formulations, along with our team of experts dedicated to addressing the needs of our customers in the sun care industry,” said Brandon Crist, BASF Vice President, Business Management, Personal Care North America. “BASF’s comprehensive approach — from total skin care formulations to the latest UV technology — protects against the harmful effects of sun exposure, proving that smart sun care today endures vitality for the future.”
With an eye toward 2026 skincare trends, visit BASF’s booth #410 to see the company’s latest technologies that enhance UV protection, including a broad portfolio of sun care formulation ingredients and digital services like Sunscreen Simulator. At the event, BASF will launch new data on Cutina® Shine, an innovative UV enhancer film-former for suncare, and demonstrate how it provides pleasant sensory benefits to challenging sunscreen formulations.
Presentations by BASF experts
Additionally, BASF experts Dr. Diane Tom, Senior Technical Service Specialist for Skin & Sun Care, and Dr. Myriam Sohn, Principal Scientist in the field of photoprotection, will display BASF’s sun care expertise during the FLSCC poster sessions. Dr. Diane Tom will present on “UV Performance Enhancing Strategies” to support sun care formulators in attendance, and Dr. Myriam Sohn will present “Digital Simulation of Sunscreen's Performance” highlighting BASF’s Sunscreen Simulator, a go-to digital tool for optimized sun care development that enables producers to design high quality, customer-focused sun protection solutions.
To round out the experience, BASF invites visitors to explore its “SunSational Skin Care” concept — an inspiring collection of trend-driven formulations that seamlessly blend sun protection into everyday skin care. Developed by BASF technical experts, these formulas leverage the company’s extensive ingredient portfolio to support skin repair from the cleansing step through to hydration, radiance, and ageless beauty —delivering holistic care for long-term skin health.