Karl Lintner appointed associate professor at the University of Versailles-Saint Quentin
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Ingredients
Testing for wellness claims: Can we prove the feel-good factor?
While there will always be a place for traditional clinical tests demonstrating an ingredient or finished product’s efficacy in reducing the appearance of wrinkles or cellulite, there is increasing pressure on brands and suppliers to support cosmetic claims in the wellness field. But how can we demonstrate that using a certain cosmetic makes you happier?
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Ingredients
Naolys launches ExoCell: custom plant Exosome Biotech
After two years of collaborative research with the University of Bordeaux, Naolys, the French expert in plant cell biotechnology, unveils ExoCell: a breakthrough innovation that enables formulators and brands to customize plant-derived exosomes
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Marketing
Opinion: Chanel proves print coverage isn't dead, it's a timeless media strategy
Print coverage remains a big part of the French beauty brand’s media strategy, using it as a vehicle for impactful storytelling and lifestyle positioning. Leonora Eckley, from media intelligence specialist Carma, explains why it works